{"product_id":"start-with-why","title":"Start With Why","description":"\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 20px;\"\u003e\n\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003eThe inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e \u003cbr\u003eIn 2009, \u003ca href=\"https:\/\/google.com\"\u003eSimon Sinek \u003c\/a\u003estarted a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.\u003cbr\u003e \u003cbr\u003eSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? \u003cbr\u003e \u003cbr\u003ePeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.  \u003cbr\u003e \u003cbr\u003eSTART WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.\u003c\/div\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48696868143434,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/5563\/2970\/files\/2024-06-1115_2024-06-11T22_56_58.487Z.png?v=1718146625","url":"https:\/\/9de684-0d.myshopify.com\/products\/start-with-why","provider":"Awesome Book Store","version":"1.0","type":"link"}